Monroe County Executive Maggie Brooks was joined by Greater Rochester International Airport Director Michael Giardino and Delta Air Line representatives during pre-game events at Frontier Field to unveil a new airport logo on Saturday.
Giardino says mprovements at the airport include work in the ticketing lobby, a new concession and the confirmation of intent that Southwest Airlines will maintain operations in ROC as they convert over AirTran Airways’ operations.
The main design element in the new logo incorporates the International Civil Aviation Organization airport code KROC. The first letter in the airport code is the country code, “K” means United States. Dropping the “K”, the new logo becomes the familiar ROC designation that passengers recognize on their boarding passes & luggage tags. The log was designed in-house by Monroe County’s graphic designer.